Newspapers: The decline in print media
Read this Ofcom report on the consumption of news in the UK and answer the following questions (bullet points/short answers are fine): 1) Look at the headlines from the report on page 6. Pick three that you think are interesting and bullet point them here. Why did you pick those three in particular? TikTok’s reach for news has increased from 2020 (1%) to 2022 (7%). Half of its user base (for news) are aged 16 Reach of print/online newspapers has seen a decrease from 2020 (47%) to 2022 (38%). The decrease is driven by decreases in print (online newspaper reach remains steady) which have likely been exacerbated by the pandemic. Five of the top six TV channels (including BBC One which remains the top news source across platforms) saw decreased reach from 2021 among online adults. Ive picked these three in particular as they all highlight social medias dominance over news sources throughout older audiences as it shows the increase in TikToks use while also s...
