Advertising: Score hair cream CSP
Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising - Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home you can download it here if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? There was a heavy increase in the idea of objectifying women for the male gaze and desire. This is shown through different examples of things such as suggestive clothing, poses and actions. The score advert shows this by showing numerous suggestively clothed women surrounding a man. 2) What representations of women were found in post-war British advertising campaigns? Women in post war British advertisements where typically portrayed with the idea that they belong at home doi
