MIGRAIN: Ideology

 Part 1: BBC Question Time analysis



Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media.

1) What examples of binary opposition can you suggest from watching this clip?
The agreement and disagreements with Nigel Farage, the agreements and disagreements with Russel Brand, conservative and liberal.
2) What ideologies are on display in this clip?
Immigration, Liberlal and conservative
Embed the video into your blog (as above) and answer these two questions in full paragraphs.


Part 2: Media Magazine reading

Media Magazine issue 52 has two good articles on Ideology. You need to read those articles (our Media Magazine archive is here) and complete a few short tasks linked to them. 

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.
People who have the lead control over a population have the ability to create or alter ideologies to their liking so people under their influence can follow.
2) What view of capitalist ideology is presented in the Hunger Games films?
That the higher powers decide the rules of the world, what happens and who it happens to, no matter how wrong or right.
3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?
The Hunger Gamed films suggest that the media of their world and propaganda are heavy influences on the decisions of he public and what their opinions are on certain matters.

Page 48: They Live - Understanding Ideology

1) What are the four accepted ideological beliefs in western societies highlighted by the article?
  • Money = Happiness
  • Consumer goods = Fulfilment
  • Marriage/Family/Children = Happiness 
  • Obedience/Work = Fulfilment
  • 2) What does Gramsci's theory of hegemony suggest about power and ideology in society?
    As long as people are kept satisfied, they will accept any current ideoligy no matter what it is.
    3) What does French theorist Louis Althusser suggest about ideology and consumerism?
    That there will always be an ideology in every person and society, it always exists.
    4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media! 
    Overall I agree with the idea of They Live. This is because of the total amount of control they have when it comes to news, they can show exactly what they want and ignore what they want to ignore, all without any opinion on what the public want to see. The only way we can view what we want to view is by researching it ourselves without having to rely on a major media outlet such as ITV or the BBC.

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