MIGRAIN: Representing ourselves - identity in the online age
Task 1: Media Magazine article
Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here.
Complete the following tasks on your blog:
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
Who are you?, How you can communicate to others yous self image.
I think, therefore I am, We can be whoever we want to be, no matter what.
The rise of the individual, You have the right to express yourself however you want
From citizen to consumer, An identity can be created from anything.
Branding and lifestyle, How a brand determined the way you live.
Who will we be?, Control over our public image.
2) List three brands you are happy to be associated with and explain how they reflect your sense of identity.
Sony, I love playing videogames and the Playstation has been around and been used by me nearly all my life. Samsung, for me it feels more simplistic and easier than other devices, and thats an opinion ive had for the last 6 years. And Amazon as their products such as Alexa help me greatly with problems such as sleep. These all play a big part in my life and help me be who I am.
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
2) List three brands you are happy to be associated with and explain how they reflect your sense of identity.
Sony, I love playing videogames and the Playstation has been around and been used by me nearly all my life. Samsung, for me it feels more simplistic and easier than other devices, and thats an opinion ive had for the last 6 years. And Amazon as their products such as Alexa help me greatly with problems such as sleep. These all play a big part in my life and help me be who I am.
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
Style over substance means that the look of something is prioritised over functionality. I disagree with the statement that its all about it as many pieces of media nowadays and in the past have been brilliant in the aspects other than looks, an example could be any any great movie with a small budget, like the Shawshank Redemption.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
Baudrillards theory of media saturation is about how modern society has become so media saturated that it is impossible for audiences to experience or enjoy the real and natural world. This basically means that the world has become so obsessed with technology that the natural world has very little significance to millions of people and is now completely disregarded in terms of entertainment and enjoyment.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
My presence on social media is quite subtle, I use Instagram mostly to post pictures of my pets and X to read about news. I think its a good representation of myself as I prefer to be out of the spotlight.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I heavily disagree with data mining, I think its wrong when a company makes money off of you without your knowledge and during the process giving people the grief of knowing theyre practically being watched by their phone or computer.
Task 2: Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity.
Task 3: Representation & Identity: Factsheet blog task
Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. The Factsheet archive is available online here - you'll need your Greenford Google login to access. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:
1) What is collective identity? Write your own definition in as close to 50 words as possible.
A collective identity is a group or community of people who all share a common ideology or belief about the world or just a specific topic. It could be as small as a few people all the way to an entire country, all sharing the same belief, ideology or even opinion on something.
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
It shows essentially the history of Britians children and what they had as entertainment compared to what we have nowadays.
4) How has new technology changed collective identity?
Its let people express their opinions on social media, growing the ideology to a point where million who see it are going to join.
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
make and connect agenda
6) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
Baudrillards theory of media saturation is about how modern society has become so media saturated that it is impossible for audiences to experience or enjoy the real and natural world. This basically means that the world has become so obsessed with technology that the natural world has very little significance to millions of people and is now completely disregarded in terms of entertainment and enjoyment.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
My presence on social media is quite subtle, I use Instagram mostly to post pictures of my pets and X to read about news. I think its a good representation of myself as I prefer to be out of the spotlight.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I heavily disagree with data mining, I think its wrong when a company makes money off of you without your knowledge and during the process giving people the grief of knowing theyre practically being watched by their phone or computer.
Task 2: Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity.
- Masculinity is dominant when it comes to advertising
- The idea of male gaze has not gone anywhere but evolved
- There is no crisis with masculinity as its simply also evolving
- Feminism has expanded astronomically over the last few decades
- more inclusivity has developed in the world
Task 3: Representation & Identity: Factsheet blog task
A collective identity is a group or community of people who all share a common ideology or belief about the world or just a specific topic. It could be as small as a few people all the way to an entire country, all sharing the same belief, ideology or even opinion on something.
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
- London
- Big Ben
- Abbreviations
- Tea
- Crumpets
- Black Pudding
- Sunday Roast
- Eastenders
- Coronation Street
- Love Island
- Big Brother
- Tesco
They all are largely popular in England, alot of different aspects of the country which millions of people associate with.
3) How does James May's Top Toys offer a nostalgic representation of Britain?It shows essentially the history of Britians children and what they had as entertainment compared to what we have nowadays.
4) How has new technology changed collective identity?
Its let people express their opinions on social media, growing the ideology to a point where million who see it are going to join.
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
make and connect agenda
6) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
It enabled the expansion of passion for something, growing an opinion and feeling.
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