OSP: Taylor Swift CSP - Language and Representations

 Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions: 

1) Why is Taylor Swift re-recording her earlier albums? 

To pair with a new short film she has developed.

2) Why did Taylor Swift choose to make the short film 'All Too Well'? 

To demonstrate her control over her own narrative

3) What other examples are provided in the article of Taylor Swift using media to construct her own image? 

into cottagecore aesthetics with Folklore and Evermore, both 2020) came from a place of artistic

experimentation.

Taylor Swift textual analysis

Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media. 

1) Go to Taylor Swift's website. What do you notice about the media language choices - text, font, images, page design, links?

Her fonts mimic other famous muscicians and bands ( Nirvana ) with a web design that highlights aspects suh as where to buy merch.

2) Now visit her Eras tour microsite. What do you notice about the construction of this site in terms of images and website conventions? 

There is s specific segment for each of her eras throughout her career and also how there is a subheading for each aspect of her tour, from the film to the merch.

3) Visit Taylor Swift's Twitter feed. Analyse her use of tweets/posts - are they promoting her music, her tour, or something else? Can you find any that are socially or politically oriented? 

Her tweets majority of the time are advertising her music, however there is the occasional political message that highlights her disdain for Donald Trump.

4) Look at Taylor Swift's Instagram account. What do you notice about the selection and construction of images, reels and posts?  

There is nothing personal to her, every image is used for promotion purposes.

5) Research Taylor Swift across any other social media accounts - e.g. Facebook. Do you notice any differences in how she represents herself on different platforms? Comment on text, images or tone/content.  

A notable difference in her social media activity was how interactive she was with her fans a decade ago on Twitter when she wasnt anywhere near as famous as she is now. She would also frequently post about herself instead of promoting music 100% of the time.